Together, the union of the two brands birthed another iteration of recognizability. In love with her affinity for the in nite, the brand tapped Kusama to splatter her quintessential spots, traditionally hosted on phallic forms, instead on bags and silk scarves.
” Louis Vuitton’s capability to mirror a partner builds something that simultaneously commemorates the other while remaining authentic to the brand. “Louis Vuitton understands and appreciates the nature of my art,” the nonagenarian shared at the time of the collaboration, “therefore there isn’t much difference from my process. In 2012, this meant celebrating the work of now 92-year-old sculptor and artist Yayoi Kusama.
Because the brand validates the artistic license of an artist, honoring one’s perspective and medium, it subsequently allows that creator’s supporters to feel intimately connected to the perhaps more intimidating L and V monogram. The Louis Vuitton ethos is rooted in individuality-recognized by consumers from every corner of the globe-and has informed a history of collaborations that meet a diverse set of eyes where they are. Centuries later, the team channels a history of intentionality into collaborations wherein Louis Vuitton is the canvas. Personalized pieces are ingrained into Vuitton’s DNA. With Louis Vuitton, a bag metamorphosed into an outlet personal to its creator-from explorer Pierre Savorgnan de Brazza to writers Ernest Hemingway and Françoise Sagan. The result is a modern- day strategist’s dream when it comes to omnipresent brand identity and this pursuit of difference is what attracted minds from various walks of life to the trunks. Up until this point, any initial on luggage could only be attributed to a bag’s owner but, in the spirit of recognition, the Vuitton family marked themselves permanently.
In 1896, son Georges Vuitton birthed the brand’s celebrated monogram canvas. From this point forward, Louis Vuitton was in the business of architecture-taking what we have accepted as standard, questioning where in fact we can poke holes and building something new that still pays homage to its inception.Īs competitors followed the suitcase’s lead, not-so-subtly mimicking the rectangular trunk blueprint, Vuitton and his sons worked to distinguish themselves further. Replacing rounded lips and odorous pig’s hide exteriors (used to waterproof contents) with the archetypal grey Trianon canvas and a at, stackable top, the prodigal teenager’s functional experiment became a historical staple. The luxury fashion and good house’s impressive approach dates back to its origin tale, wherein a 14-year-old Vuitton sought out a more convenient way to have his bags as travel companions trunks of the 1800s were not at their innovative prime. At the helm of this concept, however, was Louis Vuitton.Īt 167 years old, Louis Vuitton’s experience with radicalizing art and ideating brand monuments far surpasses that of startups “disrupting the narrative” of their fill-in-the-blank industries.
Art alliance has found its stride when it exists across likeminded mediums-fashion, music and even cuisine. Indya Moore and Tommy Hilfiger? Sign us up. The modern day “collab”-a marriage of entities that by virtue of being in the same sentence separated only by an “X” seeks to fold a new audience into a brand’s current list of disciples-has a laundry list of matches made. All bag photography by AM+PM Studio in Paris. Zeng Fanzhi's Artycapucines bag for Louis Vuitton.